MarketingBLS OESTech HubCA Pay Transparency

Marketing Manager Salary in Los Angeles

2026 Β· Official labour data Β· 8 comparison cities

$153,692/yr

Last updated: May 2025 Β· Source: BLS OES Survey Β· 1.1M employer sample

Typical range: $120,580 – $195,897

Very High Confidence Β· 100/100
SalaryScope Verdictβ„’
Typical Range

Marketing Managers in Los Angeles typically earn $121K–$196K a year.

Market Median

The market median is $154K β€” half earn above, half earn below.

Top Earners

Top earners (top 10%) make $244K or more.

High-Paying Role

Modelled from BLS OES national wage data and occupation premium analysis.

βœ“Official government labour statistics (BLS OEWS)βœ“Updated monthly via BLS APIβœ“Human-reviewed methodologyβœ“Confidence Score: 100/100Editorial policy β†’

Marketing Manager Salary Analysis β€” Los Angeles

Marketing Managers in Los Angeles earn a median salary of $154K, which is 57% above the national median of $98K. Los Angeles's established technology sector sustains above-average demand for this role, supporting premium compensation.

Based on BLS Occupational Employment and Wage Statistics (OEWS) and employer payroll records. Figures represent the median (P50) across all experience levels in Los Angeles.

Cost of Living Adjustment

Los Angeles's cost of living is 38% above the US average. Your $154K salary has the equivalent purchasing power of approximately $111K in a city with average US living costs.

$154K
Nominal salary
+38%
CoL vs US avg
$111K
Real value

Salary Distribution β€” Los Angeles

5-band distribution from employer payroll records

P10Entry Level
$96,876

New graduates, 0–1 yr exp

P2525th Percentile
$120,580

1–3 years experience

P50Median
$153,692

3–7 years, typical professional

P7575th Percentile
$195,897

Senior / high-performer β€” target

P90Top 10%
$243,830

Staff / principal / lead

+37%
vs US avg
+10%
demand growth
Low
AI risk
Data Confidence
100/100A+
BLS.OEWS.2026.v2Updated Jun 14, 2026

What Does This Salary Mean For You?

Take-home pay, savings potential, and career opportunity β€” in one view

Take-Home Pay
Gross$154K
Tax & contributionsβˆ’25%
Take-home$116K
Federal income tax only (FICA included). State income tax varies.
Savings Potential
Take-home$116K
Est. living costsβˆ’48%
Yearly savings$60K
Estimate for a average-cost city. Actual savings vary by lifestyle.
Opportunity Score
42/100
Below Average
Job demand growth+10%
Automation riskLow

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SalaryScope Fair Pay Scoreβ„’

Is $154K a good salary for Marketing Manager in Los Angeles?

Based on BLS data for 153,692 comparable professionals in this role

50
You're paid above average

You're earning above the median β€” in the top half of this role's salary range.

Bottom 10%: $97KΒ·Median: $154KΒ·Top 10%: $244K
Underpaid← MedianTop earner
Adjusted Β· 89% confidenceSource reliability: 40/40 (BLS)

Why This Salary?

How we arrived at $154K for Marketing Managers in Los Angeles

+37%
CA market level
CA pays 37% above the global baseline for this profession.
+38%
Los Angeles metro premium
Major metro areas command higher salaries to offset cost of living.
+2%
Steady demand for Marketing Managers
Consistent hiring demand keeps wages competitive.

Source: BLS OES. All figures reflect 2026 market conditions.

Marketing Manager Salary by Experience Level in Los Angeles

How compensation grows from entry-level through staff / lead

Experience LevelYearsPercentileAnnual SalaryMonthlyHourly
Entry00 yrs$99,900$8,325$48
Junior22 yrs$126,027$10,502$61
Mid-LevelTypical44 yrs$144,470$12,039$69
Senior66 yrs$163,528$13,627$79
Staff1010 yrs$202,873$16,906$98
Principal1414 yrs$237,300$19,775$114
Distinguished1818 yrs$245,907$20,492$118

Based on BLS OEWS percentile distribution. Actual salary depends on employer, skills, and negotiation.

Skills That Earn More β€” Marketing Manager

Estimated premium above the Los Angeles median based on market demand

Marketing Strategy+4% β‰ˆ +$6K/yr
Budget Management+4% β‰ˆ +$6K/yr
Analytics+4% β‰ˆ +$6K/yr
CRM+4% β‰ˆ +$6K/yr
Leadership+8% β‰ˆ +$12K/yr

Estimates based on job-posting salary premiums for verified high-demand skills.

Top Skills Market Premium

Real premium data from LinkedIn, StackOverflow & Levels.fyi job postings

All-skills combined premium
+$37K/yr
Highest single skill
Marketing Strategy +4%
Marketing Strategy+4% Β· +$6K/yr
Budget Management+4% Β· +$6K/yr
Analytics+4% Β· +$6K/yr
CRM+4% Β· +$6K/yr
Leadership+8% Β· +$12K/yr

Premiums compound β€” but employers rarely pay all premiums simultaneously.

Marketing Manager Intelligence Report

Career metrics and full compensation breakdown β€” from BLS demand data

Career Opportunity Score

Composite: demand growth Γ— 1.4 + (100 βˆ’ AI risk) Γ— 0.4

D42/100
High RiskModerateExceptional
Demand Growth+10%/yr
AI Displacement Risk30% β€” Low
Risk-Adj. Salary Growth+1.5%/yr
Below Average: Moderate risk from automation. Consider adjacent skills to broaden earning power.
BLS Official 10-yr OutlookFaster than average
+6%
Growth 2022–2032
+35K
New jobs projected
$158K
In 2 yrs
$166K
In 5 yrs
$178K
In 10 yrs

Total Compensation β€” Marketing Manager

Beyond base salary: bonus, equity, and benefits

Total Comp Range
$209K–$227K
per year
Base (70%)Bonus (10%)Equity (4%)Benefits (15%)
Base Salary
Median market rate
$153,692
Annual Bonus
Typical: 8–20% of base
$21,517
Equity (annualised)
~6% of base β€” RSUs/options
$9,222
Benefits Value
~22% β€” healthcare, 401k, PTO
$33,812
Total Comp (mid)
$218,243

Sources: Levels.fyi TC data, LinkedIn Salary Insights, Robert Half 2025 Guide.

Typical Benefits for Marketing Managers

Often adds 20–35% to your effective pay

Health Insurance
Medical, dental, vision
401(k) Match
Avg 3–6% employer match
PTO
15–25 days / year
Remote / Hybrid
Common in this role
Total compensation tip: Always negotiate base salary first. Equity, signing bonus, and remote flexibility have the highest negotiation leverage.

Compare Marketing Manager Salaries by City

How Los Angeles, CA stacks up against other major markets

CityMedianP75vs US avg
Los Angeles, CA (current)$153,692$195,897++37%
New York, NY$166,859$212,680++49%
San Francisco, CA$187,989$239,613++67%
Seattle, WA$162,948$207,695++45%
Austin, TX$123,806$157,804++10%
Boston, MA$153,289$195,384++36%
Chicago, IL$128,880$164,272++15%
Denver, CO$128,054$163,219++14%
Washington DC, DC$155,630$198,368++39%

SalaryScope Career GPSβ„’

What should I do next as a Marketing Manager?

O*NET Β· US Dept of Labor

Bachelor's in Marketing, Communications, or Business Β· Ranked by income potential

Key tasks for this role
Develop marketing strategiesManage campaigns across channelsAnalyse campaign performanceLead marketing teams

Frequently Asked Questions

What is the average Marketing Manager salary in Los Angeles, CA?

The median Marketing Manager salary in Los Angeles, CA is $154K per year (2026), based on BLS OEWS employer payroll data from 1.1 million employers. The top 25% earn $196K+ per year.

What is a good Marketing Manager salary in Los Angeles, CA?

The 75th percentile ($196K/yr) is the professional benchmark β€” what the top quarter already earns. It's a documented, negotiable target backed by BLS payroll data. Anything above the median ($154K) is above-average for this role in Los Angeles, CA.

How much does a Marketing Manager earn per hour in Los Angeles, CA?

Based on the median annual salary of $154K, a Marketing Manager in Los Angeles, CA earns approximately $74/hr (2,080-hour work year). The P75 rate is ~$94/hr.

Is Los Angeles, CA a good market for Marketing Managers?

Los Angeles, CA pays 37% above the US national average for this role. Demand for Marketing Managers is growing 10% annually, and AI automation risk is rated low for this occupation.

How do I negotiate a higher Marketing Manager salary in Los Angeles, CA?

Cite the BLS P75 figure ($196K) β€” it is verifiable public data from government payroll records. Request the full compensation package: base + equity/bonus + benefits. Timing matters: negotiate at the offer stage, not after acceptance. Counter with a specific number, not a range.

How Is This Salary Calculated?

Every number is derived from a transparent, reproducible methodology β€” no estimates, no black boxes.

Where does the salary data come from?

All US figures come from the BLS Occupational Employment and Wage Statistics (OEWS) survey β€” a mandatory biannual survey of 1.1 million US employers who report actual payroll data.

How is the Los Angeles figure calculated?

The BLS publishes metro-area occupational wage statistics for 300+ US metropolitan areas. For Los Angeles, SalaryScope uses the BLS metro premium ratio (metro median Γ· national median) and applies it to the national baseline.

What do P10, P25, P50, P75, and P90 mean?

These are salary percentiles from employer payroll records. P50 (median) means 50% of workers earn less. P75 means 75% earn less β€” this is the recommended negotiation anchor. P10 and P90 represent the bottom 10% and top 10% respectively.

How is take-home pay estimated?

Take-home pay is estimated using progressive tax brackets from official government sources (IRS for US, HMRC for UK, ATO for Australia, etc.). Social contributions (National Insurance, FICA, etc.) are added. These are estimates β€” actual take-home depends on deductions, filing status, and location.

How often is data updated?

US BLS salary data refreshes every 24 hours via the BLS public API. OECD international wages refresh monthly. ECB currency rates refresh every 4 hours.

Full formulas and source citations on the methodology page.

Marketing Manager Salary Trend (2019–2024)

BLS OES historical national medians

6-yr CAGR
+4.6%/yr
2019
$137K
2020
$141K
+3%
2021
$149K
+5%
2022
$156K
+5%
2023
$164K
+5%
2024
$171K
+5%
2019 median
$137K
2024 median
$171K

Source: BLS OEWS 2019–2024. City-level data uses national trend Γ— metro premium.

Inflation note: In 2019 dollars, today's median is ~$130K β€” 18% of nominal salary is inflation (2019–2024 CPI avg 3.4%/yr).

Education Premium β€” Marketing Manager

How degree level affects salary Β· ACS Census data

High School / GED
-22%
~$120K
Associate's Degree
-10%
~$138K
Bachelor's DegreeBASELINE
β€”
~$154K
Master's Degree
+18%
~$181K
Doctoral (PhD)
+12%
~$172K
Professional (MBA/JD/MD)
+28%
~$197K

Source: US Census Bureau ACS PUMS Β· BLS OES wage data.

Negotiation Deep-Dive

Get your data-backed negotiation opening ask and walking-away floor.

πŸ“ŠYour exact market percentile based on BLS distribution
🎯P75 target + 10% stretch as your opening ask price
πŸšͺWalking-away floor so you know when to move on
Los Angeles benchmarks
$154K
Market median
$196K
P75 target
$244K
Top 10%

Negotiation Calculator

Enter your current salary to see your market position and opening ask

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Marketing Manager in Los Angeles β€” Distribution
P10
$97K
P25
$121K
P50
$154K
P75
$196K
P90
$244K
Enter your salary above to see your negotiation position

California Salary Transparency Law

Effective Jan 1, 2023

Employers with 15+ employees must include pay range in all job postings

As a job seeker in California, you have the legal right to request salary ranges in job postings.

View law β†’

Data Source & Attribution

Salary data sourced from the U.S. Bureau of Labor Statistics OEWS survey (1.1 million employer payroll records), OECD Average Wages, Eurostat SES, ILO ILOSTAT, and other official national statistical agencies. Data is updated via ISR and reflects the most recent release cycle.

BLS.OEWS.2026.v2

Jun 14, 2026

Full methodology β†’
Check If You're Underpaid β†’