MarketingBLS OESTech Hub

Performance Marketer Salary in Atlanta

2026 Β· Official labour data Β· 8 comparison cities

$99,112/yr

Last updated: May 2025 Β· Source: BLS OES Survey Β· 1.1M employer sample

Typical range: $77,759 – $126,329

Very High Confidence Β· 100/100
SalaryScope Verdictβ„’
Typical Range

Performance Marketers in Atlanta typically earn $78K–$126K a year.

Market Median

The market median is $99K β€” half earn above, half earn below.

Top Earners

Top earners (top 10%) make $157K or more.

Above Average

Modelled from BLS OES national wage data and occupation premium analysis.

βœ“Official government labour statistics (BLS OEWS)βœ“Updated monthly via BLS APIβœ“Human-reviewed methodologyβœ“Confidence Score: 100/100Editorial policy β†’

Performance Marketer Salary Analysis β€” Atlanta

Performance Marketers in Atlanta earn a median salary of $99K, which is 21% above the national median of $82K. Atlanta's established technology sector sustains above-average demand for this role, supporting premium compensation.

Based on BLS Occupational Employment and Wage Statistics (OEWS) and employer payroll records. Figures represent the median (P50) across all experience levels in Atlanta.

Cost of Living Adjustment

Atlanta's cost of living is 5% above the US average. Your $99K salary has the equivalent purchasing power of approximately $94K in a city with average US living costs.

$99K
Nominal salary
+5%
CoL vs US avg
$94K
Real value

Salary Distribution β€” Atlanta

5-band distribution from employer payroll records

P10Entry Level
$62,473

New graduates, 0–1 yr exp

P2525th Percentile
$77,759

1–3 years experience

P50Median
$99,112

3–7 years, typical professional

P7575th Percentile
$126,329

Senior / high-performer β€” target

P90Top 10%
$157,240

Staff / principal / lead

+4%
vs US avg
+16%
demand growth
Med
AI risk
Data Confidence
100/100A+
BLS.OEWS.2026.v2Updated Jun 15, 2026

What Does This Salary Mean For You?

Take-home pay, savings potential, and career opportunity β€” in one view

Take-Home Pay
Gross$99K
Tax & contributionsβˆ’21%
Take-home$78K
Federal income tax only (FICA included). State income tax varies.
Savings Potential
Take-home$78K
Est. living costsβˆ’48%
Yearly savings$41K
Estimate for a average-cost city. Actual savings vary by lifestyle.
Opportunity Score
44/100
Below Average
Job demand growth+16%
Automation riskModerate

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SalaryScope Fair Pay Scoreβ„’

Is $99K a good salary for Performance Marketer in Atlanta?

Based on BLS data for 99,112 comparable professionals in this role

50
You're paid above average

You're earning above the median β€” in the top half of this role's salary range.

Bottom 10%: $62KΒ·Median: $99KΒ·Top 10%: $157K
Underpaid← MedianTop earner
Adjusted Β· 89% confidenceSource reliability: 40/40 (BLS)

Why This Salary?

How we arrived at $99K for Performance Marketers in Atlanta

+4%
GA market level
GA pays 4% above the global baseline for this profession.
+5%
Atlanta metro premium
Major metro areas command higher salaries to offset cost of living.
+2%
Steady demand for Performance Marketers
Consistent hiring demand keeps wages competitive.

Source: BLS OES. All figures reflect 2026 market conditions.

Performance Marketer Salary by Experience Level in Atlanta

How compensation grows from entry-level through staff / lead

Experience LevelYearsPercentileAnnual SalaryMonthlyHourly
Entry00 yrs$64,423$5,369$31
Junior22 yrs$81,272$6,773$39
Mid-LevelTypical44 yrs$93,165$7,764$45
Senior66 yrs$105,455$8,788$51
Staff1010 yrs$130,828$10,902$63
Principal1414 yrs$153,029$12,752$74
Distinguished1818 yrs$158,579$13,215$76

Based on BLS OEWS percentile distribution. Actual salary depends on employer, skills, and negotiation.

Skills That Earn More β€” Performance Marketer

Estimated premium above the Atlanta median based on market demand

Google Ads+4% β‰ˆ +$4K/yr
Meta Ads+4% β‰ˆ +$4K/yr
Attribution+4% β‰ˆ +$4K/yr
Bid Management+4% β‰ˆ +$4K/yr
Analytics+4% β‰ˆ +$4K/yr

Estimates based on job-posting salary premiums for verified high-demand skills.

Top Skills Market Premium

Real premium data from LinkedIn, StackOverflow & Levels.fyi job postings

All-skills combined premium
+$20K/yr
Highest single skill
Google Ads +4%
Google Ads+4% Β· +$4K/yr
Meta Ads+4% Β· +$4K/yr
Attribution+4% Β· +$4K/yr
Bid Management+4% Β· +$4K/yr
Analytics+4% Β· +$4K/yr

Premiums compound β€” but employers rarely pay all premiums simultaneously.

Performance Marketer Intelligence Report

Career metrics and full compensation breakdown β€” from BLS demand data

Career Opportunity Score

Composite: demand growth Γ— 1.4 + (100 βˆ’ AI risk) Γ— 0.4

D44/100
High RiskModerateExceptional
Demand Growth+16%/yr
AI Displacement Risk45% β€” Moderate
Risk-Adj. Salary Growth+1.5%/yr
Below Average: Moderate risk from automation. Consider adjacent skills to broaden earning power.
$102K
In 2 yrs
$107K
In 5 yrs
$115K
In 10 yrs

Total Compensation β€” Performance Marketer

Beyond base salary: bonus, equity, and benefits

Total Comp Range
$135K–$147K
per year
Base (70%)Bonus (10%)Equity (4%)Benefits (15%)
Base Salary
Median market rate
$99,112
Annual Bonus
Typical: 8–20% of base
$13,876
Equity (annualised)
~6% of base β€” RSUs/options
$5,947
Benefits Value
~22% β€” healthcare, 401k, PTO
$21,805
Total Comp (mid)
$140,740

Sources: Levels.fyi TC data, LinkedIn Salary Insights, Robert Half 2025 Guide.

Typical Benefits for Performance Marketers

Often adds 20–35% to your effective pay

Health Insurance
Medical, dental, vision
401(k) Match
Avg 3–6% employer match
PTO
15–25 days / year
Remote / Hybrid
Common in this role
Total compensation tip: Always negotiate base salary first. Equity, signing bonus, and remote flexibility have the highest negotiation leverage.

Compare Performance Marketer Salaries by City

How Atlanta, GA stacks up against other major markets

CityMedianP75vs US avg
Atlanta, GA (current)$99,112$126,329++4%
New York, NY$138,338$176,327++46%
San Francisco, CA$161,063$205,292++70%
Seattle, WA$137,004$174,627++44%
Austin, TX$104,971$133,797++11%
Boston, MA$132,255$168,574++39%
Chicago, IL$108,561$138,373++14%
Los Angeles, CA$129,696$165,312++37%
Denver, CO$110,956$141,426++17%

SalaryScope Career GPSβ„’

What should I do next as a Performance Marketer?

O*NET Β· US Dept of Labor

Higher-paying roles in the same field

Frequently Asked Questions

What is the average Performance Marketer salary in Atlanta, GA?

The median Performance Marketer salary in Atlanta, GA is $99K per year (2026), based on BLS OEWS employer payroll data from 1.1 million employers. The top 25% earn $126K+ per year.

What is a good Performance Marketer salary in Atlanta, GA?

The 75th percentile ($126K/yr) is the professional benchmark β€” what the top quarter already earns. It's a documented, negotiable target backed by BLS payroll data. Anything above the median ($99K) is above-average for this role in Atlanta, GA.

How much does a Performance Marketer earn per hour in Atlanta, GA?

Based on the median annual salary of $99K, a Performance Marketer in Atlanta, GA earns approximately $48/hr (2,080-hour work year). The P75 rate is ~$61/hr.

Is Atlanta, GA a good market for Performance Marketers?

Atlanta, GA pays 4% above the US national average for this role. Demand for Performance Marketers is growing 16% annually, and AI automation risk is rated moderate for this occupation.

How do I negotiate a higher Performance Marketer salary in Atlanta, GA?

Cite the BLS P75 figure ($126K) β€” it is verifiable public data from government payroll records. Request the full compensation package: base + equity/bonus + benefits. Timing matters: negotiate at the offer stage, not after acceptance. Counter with a specific number, not a range.

How Is This Salary Calculated?

Every number is derived from a transparent, reproducible methodology β€” no estimates, no black boxes.

Where does the salary data come from?

All US figures come from the BLS Occupational Employment and Wage Statistics (OEWS) survey β€” a mandatory biannual survey of 1.1 million US employers who report actual payroll data.

How is the Atlanta figure calculated?

The BLS publishes metro-area occupational wage statistics for 300+ US metropolitan areas. For Atlanta, SalaryScope uses the BLS metro premium ratio (metro median Γ· national median) and applies it to the national baseline.

What do P10, P25, P50, P75, and P90 mean?

These are salary percentiles from employer payroll records. P50 (median) means 50% of workers earn less. P75 means 75% earn less β€” this is the recommended negotiation anchor. P10 and P90 represent the bottom 10% and top 10% respectively.

How is take-home pay estimated?

Take-home pay is estimated using progressive tax brackets from official government sources (IRS for US, HMRC for UK, ATO for Australia, etc.). Social contributions (National Insurance, FICA, etc.) are added. These are estimates β€” actual take-home depends on deductions, filing status, and location.

How often is data updated?

US BLS salary data refreshes every 24 hours via the BLS public API. OECD international wages refresh monthly. ECB currency rates refresh every 4 hours.

Full formulas and source citations on the methodology page.

Salary trend data not available for this occupation.

Education Premium β€” Performance Marketer

How degree level affects salary Β· ACS Census data

High School / GED
-22%
~$77K
Associate's Degree
-10%
~$89K
Bachelor's DegreeBASELINE
β€”
~$99K
Master's Degree
+18%
~$117K
Doctoral (PhD)
+12%
~$111K
Professional (MBA/JD/MD)
+28%
~$127K

Source: US Census Bureau ACS PUMS Β· BLS OES wage data.

Negotiation Deep-Dive

Get your data-backed negotiation opening ask and walking-away floor.

πŸ“ŠYour exact market percentile based on BLS distribution
🎯P75 target + 10% stretch as your opening ask price
πŸšͺWalking-away floor so you know when to move on
Atlanta benchmarks
$99K
Market median
$126K
P75 target
$157K
Top 10%

Negotiation Calculator

Enter your current salary to see your market position and opening ask

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Performance Marketer in Atlanta β€” Distribution
P10
$62K
P25
$78K
P50
$99K
P75
$126K
P90
$157K
Enter your salary above to see your negotiation position

Data Source & Attribution

Salary data sourced from the U.S. Bureau of Labor Statistics OEWS survey (1.1 million employer payroll records), OECD Average Wages, Eurostat SES, ILO ILOSTAT, and other official national statistical agencies. Data is updated via ISR and reflects the most recent release cycle.

BLS.OEWS.2026.v2

Jun 15, 2026

Full methodology β†’
Check If You're Underpaid β†’